Monday, January 09, 2017

Marketing Makes the World go Around by Tara Tyler

I’m over at The Insecure Writer’s Support Group today, covering the pros & cons and dos & don’ts of audio books.

Marketing makes the world go around...

Writers love what they do, but most don't make much money at it... and we sure don't like marketing!

Marketing is a necessary evil - I need to sell books to justify writing more to my publisher. But it doesn't have to be an evil enterprise. I enjoy going to book events - it's where I sell the most books! I connect with readers and when that happens, they want to read the book.

But today, I want to give some advice for another way authors can connect with readers. VIDEO MARKETING! Now, don't go shrieking back to your den of anonymity. You don't have to show your face if you don't want to, though it will help if you face that fear. All you have to do is...

Read a Passage
from your book

You don't have to be a whiz at creating/editing/formatting videos. There are simple programs, royalty free music for accompaniment, and free images too. Still, the easiest way to put yourself out there is to put yourself out there in a good setting and read. Read it like it sounds to you, that's the best interpretation!

To give you a little more help, I also have some suggestions to enhance your video reading, by genre...
Sci Fi/Fantasy - give your readers a sense of wonder

  • you know how Star Wars starts - blam! then a super short background blurb about the world they're about to enter
  • use a natural or fantastical background to go with your story
  • dress the part
  • edit "magic/technological wonder" into your reading

Romance/Women's Fiction/Historical - enrapture your readers with emotion

  • introduce your reading with a short blurb about where the story came from, what moved you to write it
  • can you relate to one of the characters, is one of them based on you? or someone you know?
  • music can really enhance a dramatic scene
Thriller/Mystery/Horror - leave readers hanging in suspense!

  • become the villain or hero in your reading (you could even wear a mask!)
  • intro the scene with your blurb from the MC's POV
  • pick a scene with big buildup and an awesome cliffhanger
  • music enhances these exciting scenes too

YA/Children's/Humor - make readers LOL

  • tell a joke
  • have a young person read with/for you, or better yet, act it out!
  • have a fake argument over who liked it more
  • use puppets
  • use funny voices
Here is some general advice for any video:
  • Keep them short, 5 minutes or less is a good length
  • Include the cover of your book and your links!
  • Smile (or stay in character)
  • Test it before you send it
  • In all these videos, one thing is constant:
Don't be afraid to make a fool of yourself for your book!
We are here to entertain, educate, and encourage!
We want to get people interested in reading!

I've made videos in the past (BTW you can include viewing your video as part of a giveaway entry!) and I plan to make more this year. (here's my youtube channel)

But rather than bore you with more of me, I want to share this phenomenal example of how to reach readers - with a video review! Tonja Drecker is stepping out of a reader/writer comfort zone to make video reviews, and I was lucky enough that she chose to review CRADLE ROCK. Such an awesome gift! Check it out!!
See how easy that was? Yes, she made it look easy, but it was an entertaining, funny, exciting result!

So, are you ready to put yourself and your book out there??
The world is ready to enjoy it!

Thanks for hosting me, Diane! It was great fun and I even inspired myself to get to work on a new video! I hope you all are ready to start 2017 with a positive attitude - always a great beginning!


CRADLE ROCK, Beast World Book Two
by Tara Tyler

Gabe the goblin just saved his town Broken Branch Falls from splitting apart. He also revealed that humans--horrible creatures of myth and legend--may actually be part of their history! But seriously? Nah!

Now Ona, Gabe’s girlfriend, is headed thousands of miles away to Camp Cradle Rock for Spring Break seeking evidence of humans. Gabe knows better than to tell a stubborn ogress she’s crazy, so he’s letting her go and spending the break at the beach like a normal teenage beast. And he’s determined to have a good time without her, whether he likes it or not.

But when Gabe hears Ona went missing, he and his friends set out for the wilds of the west to find her, no matter what dangerous creatures get in his way. Not even humans.

Check out the Book Trailer!

Tara Tyler has had a hand in everything from waitressing to rocket engineering. After moving all over, she now writes and teaches math in Ohio with her three active boys and Coach Husband. Currently she has two series, Pop Travel (techno-thriller detective capers) and Beast World (fantasy adventures). To squeeze in writing, she economizes her time aka the Lazy Housewife. Make every day an adventure!

Talk to me!
Author Blog ~~ @taratylertalks ~~ Facebook ~~ Housewives Blog

Sign up for my quarterly newsletter if you'd like to find out more and you could win something!

Wednesday, January 04, 2017

The Insecure Writer's Support Group - Anthology Contest Winners

It’s time for another edition of The Insecure Writer’s Support Group, founded by Ninja Captain, Alex J. Cavanaugh.

During the holidays, I did a lot of marketing research and I even wrote a couple chapters on my own story. Boo-yah!

January 4 Question: What writing rule do you wish you’d never heard?

I think I was perfectly happy with passive until I heard the “Show don’t tell” rule. Because it was a long, long time between that moment and the moment where I finally figured out how to do that.

Today we also announce the winners of the 2016 IWSG Anthology Contest.

We’d like to thank this year’s judges:
Elizabeth S. Craig
Richard Harland
Laura Maisano
Russell C. Connor
Dawn Frederick
Ion Newcombe
Lynn Tincher

And the winners of the contest, securing a spot in the anthology:

Top story to be featured in the title and on the cover -
The Mysteries of Death and Life by Jen Stanton Chandler

Breath Between Seconds by L. Nahay
Sometimes They Come Back by Roland Yeomans
Mind Body Soul by Elizabeth Seckman
Captain Bulat by Olga Godim
The Silvering by Ellen Jacobson
The Wheat Witch by Erika Beebe
The Art of Remaining Bitter by Yvonne Ventresca
The Witch Bottle by Sean McLachlan
The Last Dragon by Sarah Foster
Memoirs of a Forgotten Knight by Renee Cheung
Of Words and Swords by Tyrean Martinson

The fantasy anthology will be out late spring - Hero Lost: Mysteries of Death and Life.

Ready for the next IWSG contest?
What writing rule do you wish you’d never heard?

We were invaded by Minions this Christmas.

In my stocking:

And on our lawn:

Friday, December 23, 2016

Merry Christmas and Happy New Year!

Wishing everyone a wonderful holiday season filled with Christmas Minions!

I’ll be back next month for The Insecure Writer’s Support Group and the announcement of the winners of the anthology contest.

Tuesday, December 06, 2016

The Insecure Writer's Support Group - Double Release Day

One day early, but it’s time for another edition of The Insecure Writer’s Support Group, founded by Ninja Captain, Alex J. Cavanaugh.

In terms of your writing career, where do you see yourself five years from now, and what’s your plan to get there?

Five years from now, I intend to be 100% free from my other commitments so I can focus again on my own writing. I have a lot more I juggle outside of Dancing Lemur Press and I intend to eliminate all of it so I can just publish and write. Speaking, formatting, etc., it’s all fun, but I’m aiming for a time when I can focus on my two greatest passions - writing and publishing.

Because, I want more days like today - double release day!

The George Washington Chronicles
Edited by Jen Clymer
$7.95 USA, 6x9 Trade paperback, 110 pages, Middle Grade
Print ISBN 9781939844316
EBook ISBN 9781939844323
$2.99 EBook available in all formats

Come on a timeless adventure!
Captured within these pages are superheroes, animals, and the triumph over evil. From the fantasy realm to the baseball field, these stories unleash the creativity of youth for all to enjoy.
Don your journey hat and march right in!

Purchase Links:
EBooks - Amazon / B&N /iTunes / Kobo
Print - Amazon / B&N /Dancing Lemur Press

By Alex J. Cavanaugh
eBook ISBN 9781939844354 $0.99
Science Fiction-Space Opera/Adventure/Military

The prequel to the best-selling Cassa series!
A pilot in training...
Fighting the odds, Byron is determined to complete Cosbolt training. Poised at the top of his class, only one situation holds him back–his inability to work with anyone in the cockpit. Byron’s excellent piloting skills won’t be enough without a good navigator…

Purchase links: Amazon / B&N /iTunes / Kobo / Amazon UK

What are your five year plans?

On Wednesday, visit the The Insecure Writer’s Support Group site for your chance to win a copy of The Independent Author's Guide to Audiobook Production by Michael Burnette, narrator for all of Alex J. Cavanaugh’s books.